Flourish Fusion 2022 Resources
Turn Your Email List Into A Powerful Digital Marketing Strategy
By Leah McNally
Someone asked me recently, “What can you do with the paid/more expensive versions of an Email Service Provider (ESP) that you can’t do with the free/low cost versions?” Today, I’m going talk about what you can do and why it might be worth spending the extra money for your business.
You might think of email marketing as sending a message to a list, and I highly recommend getting started that way. And some of you may think, “I hate getting promotional emails, so why even bother with an email list?” Here’s why you may want to start one.
A Brief Comparison of Popular Email Marketing Programs For Small Businesses
| ESP | Drip | Segmentation | Purchase Triggers | Abandoned Cart | Browse Abandon-ment & Retargeting | SMS | Notes |
|---|---|---|---|---|---|---|---|
| X | X | X | X | Facebook retargeting | Low Cost/Free Options for small lists with most features available, Integrates with Shopify, Woo Commerce, Bigcommerce | ||
| X | X | Integrates with Shopify, Woo Commerce | |||||
| X | X | Shopify, Woo Commerce, Etsy | Shopfy & Woo Commerce | Requires additional fees | Etsy Integration, Shopify, Wordpress, Woo Commerce, | ||
| X | X | X | X | X | X | CRM for small businesses, Some of the best features only available for paid accounts, Integrates with Shopify, Woo Commerce, Bigcommerce | |
| X | X | X | X | X | X | Less expensive alternative to Klaviyo.Integrates with Shopify, Woo Commerce, Bigcommerce, Mix | |
| X | X | X | Shopify, Woo Commerce, Word Press | X | X | Lots of CRM features, similar cost to Klaviyo | |
| X | X | Integrates with Shopify, Squarespace | |||||
| X | X | X | X | X | Shopify, Wordpress | ||
| SMS Only | SMS | X | A handy and reasonably priced SMS program if all you want is text messaging capabilities. |