Resources For Small Businesses

A Brief Comparison of Popular Email Marketing Programs For Small Businesses

ESP


Drip
Campaigns

Segmentation

Purchase Triggers

Abandoned Cart

Browse Abandon-ment & Retargeting

SMS

Notes

Mailerlite

X

X

X

X

Facebook retargeting

Low Cost/Free Options for small lists with most features available, Integrates with Shopify, Woo Commerce, Bigcommerce

Flowdesk

X

X

Integrates with Shopify, Woo Commerce

Aweber

X

X

Shopify, Woo Commerce, Etsy

Shopfy & Woo Commerce

Requires additional fees

Integrations with Shopify, Wordpress, Woo Commerce,
Low Cost/Free Options for small lists with most features available

Klaviyo

X

X

X

X

X

X

CRM for small businesses, Some of the best features only available for paid accounts, Integrates with Shopify, Woo Commerce, Bigcommerce

Omnisend

X

X

X

X

X

X

Less expensive alternative to Klaviyo.Integrates with Shopify, Woo Commerce, Bigcommerce, Mix

Active

Campaign

X

X

X

Shopify, Woo Commerce, Word Press

X

X

Lots of CRM features, similar cost to Klaviyo

Convertikit

X

X

Integrates with Shopify, Squarespace

Mailchimp

X

X

X

X

X

Shopify, Wordpress

Project Broadcast

SMS Only

SMS

X

A handy and reasonably priced SMS program if all you want is text messaging capabilities.

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